This resonated to deeply in what we are experiencing in the selling process at the AI startup I joined a bit over a year ago. The business model and value are compelling... but what category IS it?! There is hesitation while everyone waits for the comfort of new categorization, no one wants to mess up and purchase something they don't quite yet understand. Brilliant insights as always, Joanna!
This resonated to deeply in what we are experiencing in the selling process at the AI startup I joined a bit over a year ago. The business model and value are compelling... but what category IS it?! There is hesitation while everyone waits for the comfort of new categorization, no one wants to mess up and purchase something they don't quite yet understand. Brilliant insights as always, Joanna!